M-PESA Trade Marketing & Communications Manager
FS – MTM-CM -2012
Reporting to the Senior Manager – M-PESA Marketing, the job holder will be responsible for developing plans and executing projects and initiatives that support the broader short and long-term M-PESA marketing strategy.
The job holder’s key responsibilities will be to:
Develop specific trade marketing strategies to achieve revenue and market share;Work with the Product Development, and Key accounts department to drive uptake of new products and to advice on what products are needed in the market;Develop and execute trade marketing initiatives to drive M-PESA usage;Deliver M-PESA Marketing activities to agreed guidelines;Act as M-PESA key relationship partner with the Trade Marketing Channel Partners;Develop and maintain custody of the Marketing Flow Plan for marketing activity plans and processes in line with approved projects;Conduct regular market visits to understand competitor activities in the market;Provide positive M-PESA stories on a weekly basis to Corporate communication Department.4+ years experience in marketing, with at least 3 years experience in brand advertising and/or direct response marketing capacity;Proven experience in developing creative for advertising materials, direct mail, email and online advertising communications;Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles;Strong presentation and writing skills;Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement;Must possess strong interpersonal skills and is a relationship builder;Must have a style that promotes respect, credibility and trust throughout the organization;Strategic thinker and creative marketer.If you feel that you are up to the challenge and posses the necessary qualification and experience please send your resume and application letter indicating your experience and why you are the most suitable candidate for the role clearly quoting the job title and job reference to the address below. The deadline for application is Thursday, 17th May ,2012.The Senior Manager – Talent Acquisition
Safaricom Ltd
Nairobi
