Supporting the strategic development and execution of the marketing plan for the assigned product lines.
Execution of the product road map
Supporting development and execution of product life cycle strategies.
Managing key customer relationships.
Collaborate with the commercial teams and capture Voice of customer.
Market analysis and integration with Business strategies.
Essential Duties and Responsibilities:
Develop product life cycle strategies and manage product life cycles/transitions including development, launch, prime sell, harvest, and obsolescence of product.
Establish forecast, maintain KPI information and perform ongoing analysis for assigned products. Sets expectations for the product and establish a plan to meet the goal.
Establish list pricing, set cost targets and determine initial business levels.
Participate in the new product development strategy.
Create/maintain or support development of the product road map.
Manage key customer relationships - Take complete ownership of top customers in terms of responsiveness and complete co-ordination within PI to resolve all customer issues. Visit customers as and when needed.
Pro-actively work on improving the organizational responsiveness towards customers. Co-ordinate and work closely with a cross-functional team whose primary responsibility would be to focus on improving responsiveness.
Partner with product development group in their technology research and analysis.
Screen and recommend on which major customer opportunities to pursue.
Support the development of the technology road map.
Support PLM for completing research and analysis on current and potential products in various markets.
Identify products for competitive analysis.
Develop or support development of a functional specification for each new product.
Support marketing team regarding Brand Strategy.
Support MARCOM in development of communications program including advertising, catalogs/brochures, training seminars, press communications, and distributor programs.
Provide inputs to MARCOM on marketing communications plan including advertising, trade shows, collateral.
Along with those identified above, other duties may be assigned.
Education UG - B.Tech/B.E. - Any Specialization
PG - Any PG Course - Any Specialization, Post Graduation Not Required
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